Backcountry Summer Gear Guide

Concept, Art, & Design Direction

In the outdoor industry, there is always a struggle between shooting outside or in the studio. This gear guide brings incredibly simple elements of the outdoors, indoors. We focused on being incredibly prodcut forward, with clarity on details and features. Relying on basic colors let us create a large scale web campaign that feels cohesive, but easily differentiated between product categories.

Concept, Direction, Design
John Klopping
Photography, Styling
Ben Kuhns