BC x GORETEX Catalog Packaging

Direction, Design

This package was sent to 150 athletes, celebrities, and influencers to seed Backcountry's new product partnering with GORE-TEX. The package came in a large box including a BGA duffel, full GORE-TEX skiing apparel kit, and the piece above. The enclosure needed to prove Backcountry as a relevant, top of the line, gear and apparel brand. Inside the enclosure was our first ever product catalog, describing all of the unique, futuristic features of the product. It needed to fulfill it's needs as a product catalog and packaging, but also expressed who Backcountry is evolving into as a brand.