Competitive Cyclist Summer/Fall

Concept, Direction

These ones are fun. This shoot was not tied to a specific campaign, but was a general asset capture for nearly two seasons. We created a very loose narrative made from vignettes of what road and gravel cycling feels like. Our POV was product focused, but was also about commeraderie, the highs and lows of epic rides, and the in between moments that make them real and memorable.

John Klopping
Re Wikstrom
Ben Kuhns